/* Modus · versión Hilo
   Una sola idea: el hilo es el camino de un cliente, de tu Instagram a tu correo.
   Paleta: Blanco #FFFFFF · Carbón #151515 · Lima #C7F36B · Pizarra #77796F */
:root{
  --paper:#FFFFFF; --paper2:#F3F3F0; --ink:#151515; --mute:#5C5E55; --slate:#77796F; --lime:#C7F36B;
  --line:rgba(21,21,21,.12); --line-inv:rgba(255,255,255,.16);
  --f:"Archivo",system-ui,sans-serif; --mono:"Martian Mono",ui-monospace,Menlo,Consolas,monospace;
  --ease:cubic-bezier(.22,1,.36,1); --spring:cubic-bezier(.34,1.56,.64,1);
  --wrap:1320px; --gut:clamp(22px,3.4vw,44px); --sec:clamp(96px,14vw,200px);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:80px;overflow-x:clip}
body{margin:0;position:relative;background:var(--paper);color:var(--ink);font:400 1.0625rem/1.6 var(--f);overflow-x:clip}
a{color:inherit}
p,h1,h2,h3,ul,ol{margin:0;padding:0}
ul,ol{list-style:none}
img{display:block;max-width:100%}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer;padding:0}
h2{font-size:clamp(2.3rem,5.4vw,5rem);line-height:.98;letter-spacing:-.035em;font-weight:750;font-stretch:112%;text-wrap:balance}
h3{font-weight:700;letter-spacing:-.01em}
.mono{font-family:var(--mono);font-size:.74rem;letter-spacing:.02em;font-stretch:95%}
.wrap{width:min(100%,var(--wrap));margin-inline:auto;padding-inline:var(--gut)}
.skip{position:absolute;left:-999px;top:8px;z-index:99;background:var(--ink);color:#fff;padding:10px 16px;border-radius:99px}
.skip:focus{left:8px}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.fict{font-family:var(--mono);font-size:.62rem;color:var(--slate);letter-spacing:.04em}

/* ---------- Botones ---------- */
.pill{display:inline-flex;align-items:center;justify-content:center;gap:.6em;border-radius:99px;padding:.8em 1.35em;font-weight:600;font-size:.95rem;text-decoration:none;white-space:nowrap;transition:background .3s,color .3s,box-shadow .3s,transform .4s var(--ease)}
.pill--lg{padding:1.1em 1.8em;font-size:1.05rem}
.pill--block{width:100%}
.pill--lime{background:var(--lime);color:var(--ink)}
.pill--lime:hover{box-shadow:0 0 0 6px rgba(199,243,107,.28)}
.pill--ink{background:var(--ink);color:#fff}
.pill--ink:hover{box-shadow:0 14px 34px -14px rgba(21,21,21,.6)}
.pill--line{border:1.5px solid currentColor}
.pill--line:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.link{font-weight:600;text-decoration:none;background:linear-gradient(currentColor,currentColor) 0 100%/100% 1.5px no-repeat;padding-bottom:2px;transition:background-size .4s var(--ease)}
.link:hover{background-size:0 1.5px;background-position:100% 100%}

/* ---------- El hilo ---------- */
.threadwrap{position:absolute;left:0;top:0;width:100%;pointer-events:none;z-index:20}
.thread{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
.thread path{fill:none;stroke:var(--ink);stroke-linecap:round}
.thread__inv path{stroke:var(--lime)}
.thread__base{stroke-width:1;stroke-dasharray:2 7;opacity:.3}
.thread__line{stroke-width:1.6}
.thread__head{position:absolute;left:0;top:0;width:15px;height:15px;margin:-7.5px 0 0 -7.5px;border-radius:50%;background:var(--lime);box-shadow:0 0 0 2px var(--ink),0 0 0 6px rgba(199,243,107,.35);will-change:transform}
.thread__head::after{content:"";position:absolute;inset:-8px;border-radius:50%;border:1.5px solid var(--lime);animation:ping 2.2s var(--ease) infinite}
@media (min-width:761px){.is-end .thread__head{width:22px;height:22px;margin:-11px 0 0 -11px}}
@keyframes ping{0%{transform:scale(.6);opacity:1}100%{transform:scale(2.2);opacity:0}}

/* Kicker: el punto cuelga en el margen, justo sobre el hilo */
.kick{position:relative;display:flex;flex-wrap:wrap;align-items:center;gap:.2em .8em;font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--mute);margin-bottom:clamp(20px,3vw,34px)}
.kick__dot{position:absolute;left:calc(-1 * var(--hang));top:50%;width:11px;height:11px;margin:-5.5px 0 0 -5.5px;border-radius:50%;background:var(--paper);box-shadow:0 0 0 1.5px var(--ink);transition:background .4s,box-shadow .4s,transform .5s var(--spring)}
.kick::after{content:"→ " attr(data-node);color:var(--ink);text-transform:none;letter-spacing:.02em;background:var(--lime);padding:.25em .6em;border-radius:99px;opacity:0;transform:translateX(-8px);transition:opacity .5s,transform .6s var(--ease)}
.kick.is-lit .kick__dot{background:var(--lime);transform:scale(1.25)}
.kick.is-lit::after{opacity:1;transform:none}
.kick--inv{color:rgba(255,255,255,.6)}
.kick--inv .kick__dot{background:var(--ink);box-shadow:0 0 0 1.5px #fff}
:root{--hang:calc(var(--gut) - 10px)}
@media (min-width:1100px){:root{--hang:30px}}

/* ---------- Nav ---------- */
.nav{position:fixed;inset:0 0 auto;z-index:50;display:flex;align-items:center;gap:28px;padding:16px var(--gut);transition:background .4s,box-shadow .4s,color .4s}
.nav.is-solid{background:rgba(255,255,255,.78);backdrop-filter:blur(16px) saturate(1.4);-webkit-backdrop-filter:blur(16px) saturate(1.4);box-shadow:0 1px 0 var(--line)}
.nav.on-dark{color:#fff}
.nav.on-dark.is-solid{background:rgba(21,21,21,.7);box-shadow:0 1px 0 var(--line-inv)}
.nav.on-dark .brand img{filter:none}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-weight:800;font-stretch:125%;letter-spacing:.02em}
.nav__links{display:flex;gap:26px;margin-left:auto;font-size:.92rem}
.nav__links a{text-decoration:none;opacity:.72;transition:opacity .2s}
.nav__links a:hover{opacity:1}
.burger{display:none;width:44px;height:44px;border-radius:50%;border:1.5px solid currentColor;position:relative}
.burger i{position:absolute;left:13px;right:13px;height:1.5px;background:currentColor;transition:transform .4s var(--ease)}
.burger i:first-child{top:18px}.burger i:last-child{top:24px}
.burger[aria-expanded="true"] i:first-child{transform:translateY(3px) rotate(45deg)}
.burger[aria-expanded="true"] i:last-child{transform:translateY(-3px) rotate(-45deg)}

/* ---------- Hero ---------- */
.hero{position:relative;min-height:100svh;padding:clamp(120px,18vh,190px) 0 120px;display:flex;flex-direction:column;justify-content:center;
  background:radial-gradient(60% 50% at 85% 10%,rgba(199,243,107,.22),transparent 70%)}
.hero__title{font-size:clamp(2.9rem,8.2vw,8.6rem);line-height:.92;letter-spacing:-.045em;font-weight:800;margin-bottom:clamp(36px,5vw,64px)}
.hero__a{display:block;font-weight:300;color:var(--slate);font-stretch:calc(100% - var(--p,0) * 36%);opacity:calc(1 - var(--p,0) * .7);transform-origin:left;letter-spacing:-.04em}
.hero__b{display:block;font-stretch:105%}
.hero__b .w{display:inline-block;white-space:nowrap}
.hero__b .ch{display:inline-block;font-variation-settings:"wdth" var(--w,105),"wght" var(--g,800);transition:font-variation-settings .35s var(--ease)}
.hl{font-style:normal;background:linear-gradient(var(--lime),var(--lime)) 0 88%/0 .32em no-repeat;animation:hl 1.1s .9s var(--ease) forwards}
@keyframes hl{to{background-size:100% .32em}}
.hero__foot{display:grid;grid-template-columns:minmax(0,1.1fr) auto;gap:24px 48px;align-items:end;max-width:1080px}
.hero__lead{font-size:clamp(1.05rem,1.4vw,1.25rem);color:var(--mute);max-width:46ch}
.hero__lead b{color:var(--ink);font-weight:650}
.hero__cta{display:flex;align-items:center;gap:26px;flex-wrap:wrap}
.hero__note{grid-column:1/-1;color:var(--slate)}
.hero__follow{grid-column:1/-1;color:var(--ink);display:flex;gap:10px;align-items:center;margin-top:8px}
.hero__follow span{display:inline-grid;place-items:center;width:26px;height:26px;border-radius:50%;background:var(--lime);animation:bob 2s ease-in-out infinite}
@keyframes bob{50%{transform:translateY(4px)}}
.hero__proof{position:absolute;left:0;right:0;bottom:28px;display:flex;flex-wrap:wrap;gap:10px 18px;align-items:center;padding-inline:max(var(--gut),calc((100% - var(--wrap)) / 2 + var(--gut)));color:var(--slate)}
.hero__proof a{color:var(--ink);text-decoration:none;font-weight:600;border-bottom:1px solid var(--line)}
.hero__proof .fict{margin-left:auto}
.nw{white-space:normal}
@media (min-width:761px){.nw{white-space:nowrap}}

/* Notificación que llega */
.ping{position:absolute;right:max(var(--gut),calc((100% - var(--wrap)) / 2 + var(--gut)));top:92px;display:flex;align-items:center;gap:14px;width:330px;padding:14px 16px;background:rgba(255,255,255,.86);backdrop-filter:blur(10px);border:1px solid var(--line);border-radius:18px;box-shadow:0 30px 60px -30px rgba(21,21,21,.35);
  opacity:0;transform:translateY(-14px) scale(.96);transition:opacity .5s,transform .7s var(--spring)}
.ping.is-on{opacity:1;transform:none}
.ping div{flex:1;display:flex;flex-direction:column;font-size:.86rem;line-height:1.35}
.ping b{font-weight:700}
.ping div span{color:var(--mute)}
.ping small{align-self:flex-start;color:var(--slate);font-size:.6rem}
.ping__dot{width:38px;height:38px;flex:none;border-radius:12px;background:var(--ink);position:relative}
.ping__dot::after{content:"";position:absolute;inset:12px;border-radius:50%;background:var(--lime)}

/* ---------- Secciones fijadas (scroll) ---------- */
.pin{position:relative;height:calc(100svh + var(--len,150svh))}
.pin__stage{position:sticky;top:0;height:100svh;overflow:hidden;display:flex;align-items:center}
.pin__stage>.wrap{flex:1 1 auto;max-width:var(--wrap)}

/* ---------- 01 · Caos → orden ---------- */
.chaos{--len:190svh;background:var(--paper2)}
.chaos__grid{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1fr);gap:clamp(30px,5vw,80px);align-items:center}
.chaos__h{display:grid;margin-bottom:24px}
.chaos__h>span{grid-area:1/1;transition:none}
.chaos__h1{--o:clamp(0,(var(--p) - .48) * 7,1);opacity:calc(1 - var(--o));transform:translateY(calc(var(--o) * -24px));filter:blur(calc(var(--o) * 6px))}
.chaos__h2{--o:clamp(0,(var(--p) - .58) * 7,1);opacity:var(--o);transform:translateY(calc((1 - var(--o)) * 24px))}
.chaos__sub{color:var(--mute);font-size:1.12rem;max-width:36ch;--o:clamp(0,(var(--p) - .62) * 6,1);opacity:calc(.25 + var(--o) * .75)}
.chaos__board{position:relative;height:min(72svh,620px)}
.dm{--a:clamp(0,var(--p) * 15 - var(--i),1);--c:clamp(0,(var(--p) - .48) * 6,1);
  position:absolute;left:calc(14% + var(--x));top:var(--y);max-width:76%;padding:12px 18px;border-radius:20px 20px 20px 6px;background:#fff;border:1px solid var(--line);font-size:clamp(.92rem,1.3vw,1.08rem);box-shadow:0 16px 30px -22px rgba(21,21,21,.5);white-space:nowrap;
  opacity:calc(var(--a) * (1 - var(--c)));filter:blur(calc(var(--c) * 8px));
  transform:translateY(calc((1 - var(--a)) * 34px - var(--c) * 50px)) rotate(calc(var(--r) * (1 + var(--c) * 4))) scale(calc(.92 + var(--a) * .08 - var(--c) * .3))}
.dm--r{border-radius:20px 20px 6px 20px;background:var(--paper)}
.dm::before{content:"";position:absolute;right:-5px;top:-5px;width:12px;height:12px;border-radius:50%;background:var(--lime);box-shadow:0 0 0 2px var(--paper2)}
.site{--k:clamp(0,(var(--p) - .56) * 7,1);position:absolute;inset:8% 4% auto;padding:18px;border-radius:22px;background:var(--ink);color:#fff;box-shadow:0 50px 90px -40px rgba(21,21,21,.7);
  opacity:var(--k);transform:translateY(calc((1 - var(--k)) * 60px)) scale(calc(.94 + var(--k) * .06))}
.site__bar{display:flex;align-items:center;gap:6px;padding-bottom:14px;margin-bottom:6px;border-bottom:1px solid var(--line-inv)}
.site__bar i{width:9px;height:9px;border-radius:50%;background:rgba(255,255,255,.22)}
.site__bar span{margin-left:10px;font-family:var(--mono);font-size:.68rem;color:rgba(255,255,255,.6)}
.site__row,.site__go{--s:clamp(0,(var(--p) - .62) * 24 - var(--j),1);opacity:var(--s);transform:translateX(calc((1 - var(--s)) * 26px))}
.site__row{display:grid;grid-template-columns:1fr auto 26px;gap:12px;align-items:center;padding:15px 4px;border-bottom:1px solid var(--line-inv);font-size:clamp(.95rem,1.25vw,1.08rem)}
.site__row span{color:rgba(255,255,255,.66)}
.site__row s{text-decoration:none;display:grid;place-items:center;width:24px;height:24px;border-radius:50%;background:var(--lime);color:var(--ink);font-size:.72rem;font-weight:800}
.site__go{margin-top:16px;padding:14px;border-radius:99px;background:var(--lime);color:var(--ink);text-align:center;font-weight:700}
.fict--board{position:absolute;right:0;bottom:0}

/* ¿Te suena? */
.fits{padding:var(--sec) 0 calc(var(--sec) * .6);background:var(--paper2)}
.fits__h{color:var(--mute);margin-bottom:22px;font-size:.78rem}
.fits__list{border-top:1px solid var(--line)}
.fits__list a{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr) auto;gap:10px 40px;align-items:center;padding:30px 0;border-bottom:1px solid var(--line);text-decoration:none;position:relative}
.fits__list a::before{content:"";position:absolute;inset:0 auto 0 0;width:0;background:var(--lime);opacity:.45;z-index:-1;transition:width .6s var(--ease)}
.fits__list a:hover::before{width:100%}
.fits__list q{font-size:clamp(1.25rem,2.2vw,1.9rem);font-weight:650;letter-spacing:-.02em;line-height:1.15;quotes:"«" "»"}
.fits__list span{color:var(--mute)}
.fits__list b{font-family:var(--mono);font-size:.78rem;font-weight:500}

/* ---------- 02 · Antes / después ---------- */
.wipe{--len:120svh}
.wipe__grid{display:grid;grid-template-columns:minmax(0,.72fr) minmax(0,1.28fr);gap:clamp(30px,5vw,72px);align-items:center}
.wipe__sub{color:var(--mute);margin:22px 0 28px;max-width:34ch}
.tune{display:flex;flex-direction:column;gap:18px;--o:clamp(0,(var(--p) - .7) * 6,1);opacity:calc(.35 + var(--o) * .65)}
.tune__sw{display:flex;gap:10px}
.tune__sw button{width:34px;height:34px;border-radius:50%;background:var(--c);box-shadow:inset 0 0 0 1px rgba(0,0,0,.12);transition:transform .4s var(--spring),box-shadow .3s}
.tune__sw button[aria-checked="true"]{box-shadow:0 0 0 3px var(--paper),0 0 0 5px var(--ink);transform:scale(1.08)}
.tune__name{display:flex;flex-direction:column;gap:6px;max-width:280px}
.tune__name span{color:var(--mute)}
.tune__name input{font:inherit;font-size:1.1rem;padding:10px 0;border:0;border-bottom:1.5px solid var(--ink);background:none;outline:0}
.wipe__frame{--w:clamp(0,(var(--p) - .06) * 1.6,1);position:relative;aspect-ratio:16/10.5;border-radius:22px;overflow:hidden;box-shadow:0 0 0 1px var(--line),0 60px 100px -50px rgba(21,21,21,.5);container-type:inline-size}
.mock{position:absolute;inset:0}
.mock--old{background:#ECE6C8;font-family:"Comic Sans MS","Times New Roman",serif;color:#1a1a7a;text-align:center}
.old__marq{background:linear-gradient(#000080,#1010c0);color:#ff0;font-weight:700;font-size:3.4cqw;padding:2cqw;overflow:hidden;white-space:nowrap}
.old__marq span{display:inline-block;animation:marq 9s linear infinite}
@keyframes marq{from{transform:translateX(60%)}to{transform:translateX(-100%)}}
.old__nav{font-size:2cqw;padding:1.6cqw;color:#00e;text-decoration:underline;background:#fff8c0;border-bottom:3px ridge #999}
.old__body{padding:4cqw 8cqw;font-size:2.4cqw;line-height:1.5;display:flex;flex-direction:column;gap:2cqw;align-items:center}
.old__ctr{font-family:monospace;background:#000;color:#3f3;padding:.6cqw 2cqw;font-size:2.2cqw}
.old__body small{font-size:1.6cqw;color:#777}
.mock--new{--nb:#F4EEE6;--ni:#2A1A10;--na:#6B3F24;--nt:#fff;background:var(--nb);color:var(--ni);font-family:var(--f);padding:3cqw 4cqw;display:flex;flex-direction:column;gap:3cqw;
  clip-path:inset(0 0 calc((1 - var(--w)) * 100%) 0);transition:background .6s,color .6s}
.mock--new[data-pal="lima"]{--nb:#FFFFFF;--ni:#151515;--na:#C7F36B;--nt:#151515}
.mock--new[data-pal="cobalto"]{--nb:#E8EBF2;--ni:#0A0E26;--na:#2340FF;--nt:#fff}
.mock--new[data-pal="musgo"]{--nb:#E4E8DE;--ni:#0F1A12;--na:#0F7A45;--nt:#F2FFF7}
.mock--new[data-pal="noche"]{--nb:#0C0C0D;--ni:#ECEAE4;--na:#C7F36B;--nt:#0C0C0D}
.nw__bar{display:flex;justify-content:space-between;align-items:center;font-size:1.7cqw}
.nw__bar b{font-size:2.3cqw;font-weight:800;font-stretch:115%;letter-spacing:-.01em}
.nw__bar span{opacity:.7}
.nw__hero{display:grid;grid-template-columns:1.05fr .95fr;gap:3cqw;align-items:center;flex:1}
.nw__hero>div{display:flex;flex-direction:column;gap:1.8cqw;align-items:flex-start}
.nw__hero small{font-size:1.5cqw;opacity:.7}
.nw__hero strong{font-size:4.4cqw;line-height:1.02;letter-spacing:-.03em;font-weight:800;font-stretch:108%}
.nw__btn{background:var(--na);color:var(--nt);padding:1.3cqw 2.2cqw;border-radius:99px;font-size:1.6cqw;font-weight:700;transition:background .6s,color .6s}
.nw__hero img{width:100%;height:100%;max-height:30cqw;object-fit:cover;border-radius:1.6cqw}
.nw__cards{display:grid;grid-template-columns:repeat(3,1fr);gap:1.6cqw}
.nw__cards div{display:flex;flex-direction:column;gap:.4cqw;padding:1.6cqw;border-radius:1.2cqw;background:color-mix(in srgb,var(--ni) 6%,transparent);font-size:1.45cqw}
.nw__cards b{font-size:1.7cqw}
.nw__cards span{opacity:.7}
.wipe__bar{position:absolute;left:0;right:0;top:calc(var(--w) * 100%);height:4px;margin-top:-2px;background:var(--lime);box-shadow:0 0 24px 6px rgba(199,243,107,.6);opacity:calc(1 - clamp(0,(var(--w) - .97) * 33,1))}
.wipe__bar span{position:absolute;right:14px;top:-26px;background:var(--lime);color:var(--ink);font-size:.62rem;padding:3px 9px;border-radius:99px}
.wipe__fict{margin-top:22px}

/* ---------- 03 · Pasos ---------- */
.steps{padding:var(--sec) 0}
.steps__h{margin-bottom:clamp(50px,7vw,100px)}
.steps__list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,3vw,48px);counter-reset:s}
.step{display:flex;flex-direction:column;gap:22px;padding-top:26px;border-top:1.5px solid var(--line);position:relative}
.step::before{content:"";position:absolute;left:0;top:-1.5px;height:1.5px;width:0;background:var(--ink);transition:width 1.1s var(--ease) calc(var(--d,0s) + .2s)}
.step:nth-child(2){--d:.15s}.step:nth-child(3){--d:.3s}
.step.is-in::before{width:100%}
.step__n{font-size:clamp(7rem,13vw,12rem);line-height:.8;font-weight:800;font-stretch:62%;color:transparent;-webkit-text-stroke:1.5px var(--ink);
  background:linear-gradient(var(--ink),var(--ink)) 0 100%/100% 0 no-repeat;-webkit-background-clip:text;background-clip:text;transition:background-size 1.2s var(--ease) calc(var(--d,0s) + .3s)}
.step.is-in .step__n{background-size:100% 100%}
.step__tag{display:inline-block;background:var(--lime);padding:4px 10px;border-radius:99px;margin-bottom:14px;color:var(--ink)}
.step h3{font-size:clamp(1.5rem,2.2vw,1.9rem);font-stretch:110%;margin-bottom:10px}
.step p:last-child{color:var(--mute)}

/* ---------- 04 · Casos ---------- */
.cases{position:relative;padding:var(--sec) 0;background:var(--ink);color:#fff;border-radius:clamp(24px,4vw,48px) clamp(24px,4vw,48px) 0 0}
.cases__h{max-width:12ch}
.cases__sub{color:rgba(255,255,255,.62);margin:20px 0 clamp(40px,6vw,80px);max-width:44ch}
.cases__list{border-top:1px solid var(--line-inv)}
.cases__list a{display:grid;grid-template-columns:60px minmax(0,1.15fr) minmax(0,1fr) 130px;gap:16px 34px;align-items:center;padding:clamp(26px,3.4vw,44px) 0;border-bottom:1px solid var(--line-inv);text-decoration:none}
.case__img{display:none}
.case__n{color:rgba(255,255,255,.45)}
.case__name{font-size:clamp(2.4rem,5.2vw,5rem);line-height:.9;font-weight:800;font-stretch:118%;letter-spacing:-.04em;transition:transform .6s var(--ease),color .3s}
.case__meta{display:flex;flex-direction:column;gap:6px;color:rgba(255,255,255,.66);font-size:.98rem}
.case__meta i{font-style:normal;color:var(--lime)}
.case__url{color:rgba(255,255,255,.7);transition:color .3s;text-align:right}
.cases__list a:hover .case__name{transform:translateX(18px);color:var(--lime)}
.cases__list a:hover .case__url{color:var(--lime)}
.cases__list:hover a:not(:hover){opacity:.42}
.cases__list a{transition:opacity .4s}
.peek{position:fixed;left:0;top:0;z-index:40;width:min(380px,30vw);aspect-ratio:16/10.5;border-radius:16px;overflow:hidden;pointer-events:none;opacity:0;transform:translate(-50%,-50%) scale(.6);transition:opacity .3s,transform .5s var(--ease);box-shadow:0 40px 80px -30px rgba(0,0,0,.8)}
.peek.is-on{opacity:1}
.peek img{width:100%;height:100%;object-fit:cover;object-position:top}
.peek span{position:absolute;right:12px;bottom:12px;background:var(--lime);color:var(--ink);padding:5px 11px;border-radius:99px;font-size:.66rem}
@media (hover:none),(max-width:899px){.peek{display:none}}

/* ---------- 05 · Contrato ---------- */
.deal{padding:var(--sec) 0;background:var(--ink);overflow:clip}
.paper{position:relative;max-width:980px;margin-inline:auto;background:var(--paper);border-radius:6px;padding:clamp(34px,6vw,84px);box-shadow:0 70px 120px -60px rgba(0,0,0,.9);
  background-image:repeating-linear-gradient(transparent 0 35px,rgba(21,21,21,.045) 35px 36px);
  transform:translateY(60px) rotate(-1.2deg);opacity:0;transition:transform 1.2s var(--ease),opacity .8s}
.paper.is-in{transform:rotate(-.4deg);opacity:1}
.paper h2{max-width:14ch;margin-bottom:clamp(30px,4vw,54px)}
.clauses{display:flex;flex-direction:column}
.clauses li{display:grid;grid-template-columns:52px 1fr;gap:16px;padding:20px 0;border-top:1px dashed rgba(21,21,21,.25);font-size:clamp(1rem,1.3vw,1.15rem);color:var(--mute)}
.clauses b{color:var(--ink)}
.clauses .mono{padding-top:.3em;color:var(--slate)}
.sign{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:30px 48px;align-items:end;margin-top:clamp(30px,4vw,50px);padding-top:30px;border-top:1.5px solid var(--ink)}
.sign>div{display:flex;flex-direction:column;gap:8px;color:var(--slate)}
.sign__line{display:block;height:46px;position:relative}
.sign__line::before{content:"";position:absolute;left:0;bottom:0;height:1.5px;width:100%;background:var(--ink);transform:scaleX(0);transform-origin:left;transition:transform 1.2s var(--ease) .6s}
.sign__line::after{content:"Tu negocio";position:absolute;left:6px;bottom:4px;font:italic 500 1.9rem/1 Georgia,"Times New Roman",serif;color:var(--ink);clip-path:inset(0 100% 0 0);transition:clip-path 1.6s steps(18) 1.4s}
.paper.is-in .sign__line::before{transform:none}
.paper.is-in .sign__line::after{clip-path:inset(0 0 0 0)}
.sign p{color:var(--mute)}
.sign p b{color:var(--ink)}
.stamp{position:absolute;right:clamp(16px,5vw,64px);top:clamp(-40px,-3vw,-20px);width:clamp(120px,14vw,160px);aspect-ratio:1;border-radius:50%;display:grid;place-items:center;text-align:center;background:var(--lime);color:var(--ink);
  font-family:var(--mono);font-weight:700;text-transform:uppercase;letter-spacing:.06em;font-size:clamp(.66rem,.9vw,.8rem);line-height:1.35;box-shadow:inset 0 0 0 6px var(--lime),inset 0 0 0 8px var(--ink);
  opacity:0;transform:scale(2.4) rotate(-30deg);transition:opacity .2s 1.9s,transform .55s var(--spring) 1.9s}
.paper.is-in .stamp{opacity:1;transform:rotate(-12deg)}

/* ---------- 06 · Paquetes ---------- */
.plans{padding:var(--sec) 0}
.plans__h{max-width:14ch;margin-bottom:clamp(30px,4vw,50px)}
.goal{position:relative;display:flex;flex-wrap:wrap;align-items:center;gap:6px;padding:6px;border-radius:99px;background:var(--paper2);width:fit-content;max-width:100%;margin-bottom:clamp(30px,4vw,50px)}
.goal__q{padding:0 12px 0 14px;color:var(--mute)}
.goal button{position:relative;z-index:1;padding:12px 20px;border-radius:99px;font-size:.95rem;font-weight:550;transition:color .35s}
.goal button[aria-selected="true"]{color:#fff}
.goal__ink{position:absolute;z-index:0;top:6px;left:0;width:0;height:calc(100% - 12px);border-radius:99px;background:var(--ink);transition:transform .55s var(--ease),width .55s var(--ease),top .55s var(--ease),height .55s var(--ease)}
.cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(14px,1.6vw,24px);align-items:stretch}
.card{display:flex;flex-direction:column;gap:16px;padding:clamp(26px,2.6vw,38px);border-radius:26px;border:1px solid var(--line);background:var(--paper);transition:background .5s,color .5s,transform .6s var(--ease),box-shadow .6s,border-color .5s}
.card header .mono{display:flex;align-items:center;gap:10px;color:var(--slate)}
.card h3{font-size:clamp(1.9rem,2.6vw,2.4rem);font-stretch:118%;letter-spacing:-.03em;font-weight:800}
.badge{background:var(--lime);color:var(--ink);padding:3px 9px;border-radius:99px;font-size:.62rem}
.card__for{color:var(--mute);min-height:3.2em}
.price{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 8px;font-size:clamp(2.1rem,3vw,2.7rem);font-weight:800;font-stretch:108%;letter-spacing:-.035em;line-height:1}
.price small:first-child{flex-basis:100%}
.price small{white-space:nowrap}
.price small{font-size:.8rem;font-weight:500;letter-spacing:0;color:var(--slate)}
.card__time{color:var(--slate)}
.card ul{display:flex;flex-direction:column;gap:10px;flex:1;padding-top:18px;border-top:1px solid var(--line)}
.card li{position:relative;padding-left:24px;font-size:.96rem}
.card li::before{content:"";position:absolute;left:0;top:.5em;width:10px;height:10px;border-radius:50%;box-shadow:inset 0 0 0 1.5px currentColor}
.card .pill{margin-top:8px}
.cards[data-goal] .card.is-pick{background:var(--ink);color:#fff;border-color:var(--ink);transform:translateY(-10px);box-shadow:0 50px 80px -40px rgba(21,21,21,.6)}
.card.is-pick .card__for,.card.is-pick .price small,.card.is-pick .card__time,.card.is-pick header .mono{color:rgba(255,255,255,.62)}
.card.is-pick ul{border-color:var(--line-inv)}
.card.is-pick li::before{background:var(--lime);box-shadow:none}
.card.is-pick .pill{background:var(--lime);color:var(--ink);border-color:var(--lime)}
.fine{color:var(--slate);margin-top:26px;max-width:90ch;font-size:.68rem;line-height:1.7}
.after{display:grid;grid-template-columns:1fr 1fr;gap:20px 48px;margin-top:clamp(40px,5vw,64px);padding-top:30px;border-top:1px solid var(--line)}
.after p{color:var(--mute)}
.after b{color:var(--ink)}

/* ---------- 07 · Preguntas ---------- */
.faq{padding:calc(var(--sec) * .5) 0 var(--sec)}
.faq__grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:40px clamp(40px,6vw,100px);align-items:start}
.faq h2{font-size:clamp(2rem,3.8vw,3.4rem)}
.faq__more{margin-top:28px;line-height:2.2}
.faq__more a{text-decoration:none;border-bottom:1px solid var(--ink)}
.qa{border-top:1px solid var(--line);interpolate-size:allow-keywords}
.qa details{border-bottom:1px solid var(--line)}
.qa summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;align-items:center;padding:24px 0;font-size:clamp(1.08rem,1.5vw,1.3rem);font-weight:620}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"";flex:none;width:34px;height:34px;border-radius:50%;background:var(--paper2) linear-gradient(var(--ink),var(--ink)) center/12px 1.5px no-repeat;position:relative;transition:transform .4s var(--ease),background-color .3s}
.qa summary::before{content:"";position:absolute;right:16.25px;top:50%;margin-top:-6px;width:1.5px;height:12px;z-index:1;background:var(--ink);transition:transform .4s var(--ease)}
.qa summary{position:relative}
.qa details[open] summary::before{transform:scaleY(0)}
.qa details[open] summary::after{background-color:var(--lime)}
.qa p{color:var(--mute);padding:0 50px 26px 0}
.qa details::details-content{height:0;overflow:clip;transition:height .5s var(--ease),content-visibility .5s allow-discrete}
.qa details[open]::details-content{height:auto}

/* ---------- Frase que se enciende ---------- */
.say{--len:110svh}
.say .pin__stage{justify-content:center}
.say__t{font-size:clamp(2.1rem,5.6vw,5.6rem);line-height:1.04;letter-spacing:-.035em;font-weight:750;font-stretch:110%;text-wrap:balance}
.say__t .wd{--lit:clamp(0,var(--p) * 1.35 * var(--n) - var(--i),1);color:color-mix(in srgb,var(--ink) calc(var(--lit) * 100%),#DADAD5)}
.say__t .wd--hl{background:linear-gradient(var(--lime),var(--lime)) 0 90%/calc(var(--lit) * 100%) .3em no-repeat}

/* ---------- Contacto ---------- */
.contact{position:relative;padding:var(--sec) 0 40px;background:var(--ink);color:#fff;border-radius:clamp(24px,4vw,48px) clamp(24px,4vw,48px) 0 0;overflow:hidden}
.contact::before{content:"";position:absolute;width:70vw;aspect-ratio:1;right:-25vw;top:-30vw;border-radius:50%;background:radial-gradient(closest-side,rgba(199,243,107,.18),transparent);pointer-events:none}
.contact__grid{position:relative;margin-top:clamp(30px,4vw,60px);display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:50px clamp(40px,6vw,110px);align-items:start}
.contact__h{position:relative;font-size:clamp(3.6rem,13vw,12.5rem);font-stretch:125%;font-weight:800;letter-spacing:-.05em;line-height:.85}
.contact__lead{color:rgba(255,255,255,.7);font-size:1.12rem;max-width:40ch}
.contact__alt{margin-top:18px;color:rgba(255,255,255,.6)}
.contact__alt a{color:var(--lime)}
.me{display:flex;align-items:center;gap:14px;margin-top:34px}
.me__ph{width:52px;height:52px;border-radius:50%;display:grid;place-items:center;background:var(--lime);color:var(--ink);font-weight:800;font-stretch:125%;font-size:1.2rem}
.me div{display:flex;flex-direction:column}
.me .mono{color:rgba(255,255,255,.55)}
.form{display:flex;flex-direction:column;gap:26px;padding:clamp(26px,3vw,44px);border-radius:28px;background:rgba(255,255,255,.04);border:1px solid var(--line-inv);backdrop-filter:blur(6px)}
.form__row{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.fl{position:relative;display:block;padding-top:16px}
.fl input,.fl textarea{width:100%;font:inherit;font-size:1.05rem;color:#fff;background:none;border:0;border-bottom:1.5px solid rgba(255,255,255,.25);padding:10px 0 10px;outline:0;border-radius:0;resize:vertical;transition:border-color .3s}
.fl span{position:absolute;left:0;top:26px;color:rgba(255,255,255,.55);pointer-events:none;transform-origin:left;transition:transform .35s var(--ease),color .3s}
.fl input:focus,.fl textarea:focus{border-color:var(--lime)}
.fl input:focus+span,.fl input:not(:placeholder-shown)+span,.fl textarea:focus+span,.fl textarea:not(:placeholder-shown)+span{transform:translateY(-24px) scale(.78);color:var(--lime)}
.fl [aria-invalid="true"]{border-color:#FF8A6B}
.chips{border:0;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.chips legend{color:rgba(255,255,255,.55);margin-bottom:12px;padding:0}
.chips label{cursor:pointer}
.chips input{position:absolute;opacity:0;pointer-events:none}
.chips span{display:inline-block;padding:9px 16px;border-radius:99px;border:1px solid rgba(255,255,255,.25);font-size:.9rem;transition:background .3s,color .3s,border-color .3s}
.chips input:checked+span{background:var(--lime);color:var(--ink);border-color:var(--lime)}
.chips input:focus-visible+span{outline:2px solid #fff;outline-offset:2px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.check{display:flex;gap:12px;align-items:flex-start;font-size:.9rem;color:rgba(255,255,255,.7)}
.check input{margin-top:4px;width:18px;height:18px;accent-color:var(--lime);flex:none}
.form__msg{min-height:1.2em;color:var(--lime)}
.form__msg.is-err{color:#FF8A6B}
.form .fine{margin:0;color:rgba(255,255,255,.45)}
.form__ok{padding:40px;border-radius:28px;background:var(--lime);color:var(--ink);display:flex;flex-direction:column;gap:10px}
.form__ok strong{font-size:2rem;font-stretch:115%;letter-spacing:-.03em}
.foot{position:relative;display:flex;flex-wrap:wrap;gap:16px 30px;align-items:center;justify-content:space-between;margin-top:clamp(70px,10vw,140px);padding-top:30px;border-top:1px solid var(--line-inv);color:rgba(255,255,255,.55)}
.foot a{text-decoration:none}
.brand--inv{color:#fff}

/* barra fija móvil */
.sticky{position:fixed;left:16px;right:16px;bottom:14px;z-index:45;display:none;box-shadow:0 20px 40px -14px rgba(0,0,0,.5);transform:translateY(140%);transition:transform .5s var(--ease)}
.sticky.is-on{transform:none}

/* grano */
.grain{position:fixed;inset:0;z-index:60;pointer-events:none;opacity:.05;mix-blend-mode:multiply;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}

/* aparición */
.rv{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease),transform 1.1s var(--ease)}
.rv.is-in{opacity:1;transform:none}

/* ---------- Tablet / móvil ---------- */
@media (max-width:1060px){
  .nav__links{display:none}
  .burger{display:block}
  .nav .pill{margin-left:auto}
  .nav__links.is-open{display:flex;position:fixed;inset:0;z-index:-1;flex-direction:column;justify-content:center;gap:10px;padding:0 var(--gut);background:var(--paper);color:var(--ink);font-size:clamp(2rem,8vw,3rem);font-weight:750;font-stretch:115%;letter-spacing:-.03em}
  .nav__links.is-open a{opacity:1}
  .nav.menu-open,.nav.menu-open.is-solid{backdrop-filter:none;-webkit-backdrop-filter:none;background:none;box-shadow:none;color:var(--ink)}
  .ping{display:none}
  .cards{grid-template-columns:1fr;max-width:560px}
  .cards[data-goal] .card.is-pick{transform:none}
}
@media (max-width:860px){
  .hero__foot{grid-template-columns:1fr}
  .chaos__grid,.wipe__grid,.faq__grid,.contact__grid{grid-template-columns:1fr}
  .steps__list{grid-template-columns:1fr;gap:50px}
  .fits__list a{grid-template-columns:1fr;gap:8px}
  .after,.sign{grid-template-columns:1fr}
  .cases__list a{grid-template-columns:auto 1fr;gap:14px 18px}
  .case__img{display:block;grid-column:1/-1;width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border-radius:16px}
  .case__meta,.case__url{grid-column:1/-1}
}
@media (max-width:760px){
  :root{--hang:12px;--gut:22px}
  body{font-size:1rem}
  .nav{gap:10px;padding-block:12px}
  .nav .pill{padding:.65em 1em;font-size:.82rem}
  .brand span{display:none}
  .hero{padding-bottom:150px;min-height:auto}
  .hero__title{font-size:clamp(2.7rem,12.6vw,4.4rem)}
  .hero__cta .pill{width:100%}
  .hero__proof .fict{margin-left:0}
  .pin__stage{align-items:flex-start;padding-top:92px}
  .chaos{--len:170svh}
  .chaos__grid{gap:18px}
  .chaos__h{margin-bottom:10px}
  .chaos__h,.chaos__h>span{font-size:clamp(1.8rem,8vw,2.4rem)}
  .chaos__sub{font-size:1rem}
  .chaos__board{height:calc(100svh - 360px);min-height:330px}
  .dm{left:calc(8% + var(--x) * .6);font-size:.88rem;padding:10px 14px}
  .site{inset:4% 0 auto}
  .site__row{padding:11px 2px}
  .wipe{--len:100svh}
  .wipe__grid{gap:20px}
  .wipe__copy h2{font-size:clamp(1.9rem,8.4vw,2.5rem)}
  .wipe__sub{margin:12px 0 14px}
  .tune{flex-direction:row;align-items:center;gap:14px}
  .tune__sw{gap:7px}.tune__sw button{width:28px;height:28px}
  .tune__name{flex:1}.tune__name span{display:none}.tune__name input{font-size:1rem;padding:6px 0}
  .wipe__frame{aspect-ratio:auto;height:max(300px,calc(100svh - 430px));border-radius:16px}
  .wipe__fict{margin-top:10px}
  .nw__hero img{display:none}
  .mock--new{padding:5cqw;gap:5cqw}
  .nw__bar{font-size:3.4cqw}.nw__bar b{font-size:4.6cqw}
  .nw__bar span{display:none}
  .nw__hero{grid-template-columns:1fr;gap:4cqw}
  .nw__hero small{font-size:3.2cqw}
  .nw__hero strong{font-size:8cqw}
  .nw__btn{font-size:3.4cqw;padding:2.4cqw 4cqw}
  .nw__hero img{max-height:34cqw}
  .nw__cards{grid-template-columns:1fr 1fr 1fr;gap:2cqw}
  .nw__cards div{font-size:2.6cqw;padding:2.4cqw}.nw__cards b{font-size:3cqw}
  .nw__cards span{display:none}
  .old__marq{font-size:6cqw;padding:4cqw}.old__nav{font-size:3.6cqw;padding:3cqw}.old__body{font-size:4.4cqw;padding:6cqw;gap:4cqw}.old__ctr{font-size:4cqw}.old__body small{font-size:3cqw}
  .goal{border-radius:22px;flex-direction:column;align-items:stretch;width:100%}
  .goal__q{padding:10px 14px 4px}
  .goal button{text-align:left;border-radius:16px}
  .goal__ink{border-radius:16px}
  .say{--len:90svh}
  .say .pin__stage{align-items:center;padding-top:0}
  .form__row{grid-template-columns:1fr}
  .contact__h{font-size:clamp(2.8rem,15.5vw,4.6rem);font-stretch:112%}
  .form{padding:22px;border-radius:22px}
  .stamp{top:-30px;right:12px;width:104px;font-size:.58rem}
  .clauses li{grid-template-columns:34px 1fr;gap:10px}
  .step__n{font-size:6rem}
  .paper{padding-top:70px}
  .sticky{display:flex}
}

/* menos movimiento: todo queda en su estado final */
@media (prefers-reduced-motion:reduce){
  .pin{height:auto;--p:1}
  .pin__stage{position:relative;height:auto;min-height:100svh;padding-block:100px}
  .hero{--p:0 !important}
  .rv,.paper{opacity:1;transform:none;transition:none}
  .thread__head::after,.old__marq span,.hero__follow span{animation:none}
  *{transition-duration:.01ms !important}
}